Drispace

After completing their first Residential Systems book, Drispace approached us to develop a strategy and campaign to announce the book’s release. While we used a full marketing mix, this eye-catching pop-up house was the highlight.

The house was placed into a flat sleeve, which ‘popped’ into a fully-formed house when removed from the sleeve. The pop-up house was attached to the front of Build Magazine, and distributed to architects and architectural designers, resulting in immediate engagement and requests for training and literature.