Mighty | The Creative Growth Agency, NZ & AU

From one ambitious brand to a national network, we help businesses of every size grow.

Laser Plumbing & Electrical billboard: Across the country. Around the corner.

Laser's Marketing Campaign of the Year trophy, 2025 Westpac New Zealand Franchise Awards

2025 Westpac NZ Franchise AwardsMarketing Campaign of the Year

Laser Plumbing & Electrical

‘Across the Country, Around the Corner’ won Marketing Campaign of the Year at the 2025 Westpac New Zealand Franchise Awards. In 2026 Laser named Mighty its New Zealand Supplier of the Year.

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Built for groups of companies from day one.

ITM's hundred-store cooperative. GJ Gardner's franchisees. Fonterra's Anchor network. Three different structures, one shared problem: a head office coordinating marketing across sites it doesn't directly control. That's the brief we opened the doors with, and it's still the job.

Franchise networks

A national plan set with head office, and campaigns each franchisee can run in their own area.

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Cooperatives & buying groups

Campaigns and promotions members can pick up and run locally, without starting from scratch.

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Corporates

Strategy, campaigns and reporting for each brand in the group. We work this way with Fletcher Building and Watts Water.

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IndependentsPlanning a second site, or growing the first? You get the same senior team, with the work sized to the business.

Building and construction.

Much of our work is for the businesses that make, sell and install building products.

Our construction clients

Apex ValvesLaunching a lead-free valve range

Award winner

GIB WeatherlineLaunching a rigid air barrier, from research to market

Firth Low Carbon ConcreteTaking lower carbon concrete to builders and specifiers

Pink Batts H1Making Pink Batts the guide to the new H1

Iplex at MicoRewards at the counter to grow share at Mico

Gerard RoofsBrochures, signage and digital in three markets

From Cairns to Invercargill.

Client locations

Supporting clients in Hamilton.

Metro and regional, both islands, both countries. Our clients are in the places most agencies never build for: Gisborne, Timaru, Mackay, Invercargill. A campaign that only works in Auckland and Sydney is no use to them.

300+

Network locations across NZ and AU

160+

Campaigns in market every month

10/5

Years in New Zealand / Australia

We created our own software for managing Franchise Marketing.

Standa.io holds the brand standards, campaigns and reporting for every site in one place, and clients log in to see their dashboards, call tracking and ad library.

See how Standa.io works